CLAUDIA WONNEBAUER-RENZL, VICTORIA LESKOVAR, CHRISTINE RENZL
Meet the 3 dynamic founders Claudia Wonnebauer-Renz, Christina Renzl and Victoria Leskovar in the following interview and learn about the realization of their common dream and about the secrets of a successful family-run business.
Since August 2015 the Feinerlei-Concept Store enhances the inner city of Salzburg. How did you get the idea, the concept for this kind of store and how did you realize it?
Victoria: This innovative idea started on a family trip to Italy two years ago. We wanted to combine our already grand selection of products of our shop the “Salzburger Blumenschlössl” with other beautiful products and to extend our range of articles. Our dream was to create an exclusive shopping experience for our customers based on personality and vicinity – but most of all to leave monotony behind and open up for a refined way of living. But time was not ripe yet…
Claudia: Finally, in August 2015 we could realize our dream.
Your love for details is reflected throughout the store. One can easily see and feel how enthusiastic you are about it. The Feinerlei – Concept Store is an exceptional store. What are the reasons for it?
Claudia: The mixture of products makes our store so special. Every single item is selected by us personally and we rely completely on our personal taste and feeling for it. Our main idea for the Feinerlei – Concept Store is to offer ongoing new products and to create a beautiful mixture of articles that brighten your day and beautify your home.
Last but not least: What is the secret behind the success of a family-run business?
Christina: The secret lies in task sharing and trust in one another. If you spend so many hours a day together it is important to appreciate each other and that everybody knows exactly what to do. As important decisions are the results of intense discussions within the team everybody is happy with the outcome at the end.
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